What Cheer Pizza 


Identity for What Cheer Pizza. Similar to how you combine different ingredients on a pizza to create new flavors, What Cheer Pizza's identity relies on combining a pair of icons from the iconography designed for the brand to produce a fresh look every time.

What Cheer Pizza's identity relies heavily on the distinct yellow and green chosen to represent the brand. Even when a different pair of icons are used, the colors which remain a constant help tie the brand's aesthetic together.